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Marketing Stats

All data is pulled out from the analytics section of the e-commerce provider, based on the period of 1 Jul 2020 to 31 Oct 2021. Actual numbers may be higher as not 100% of the links used were UTM-tagged.

Overall: Print & Digital Marketing

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  • Press advertisements (from QR code)
  • Electronic direct mailer (EDM), from UTM-tagged links
  • Social media, from UTM-tagged links
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E-commerce sessions driven by overall marketing =
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E-commerce sales driven by overall marketing =

15.88%

6.11%

Social Media Marketing

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  • From the e-commerce provider's data on sessions and sales attributed to marketing
  • Referral source = Social
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E-commerce sessions driven by social media =
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E-commerce sales driven by social media =

6.09%

4.46%

© 2024 by Corrinne Kang
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